Sales Development Representative (SDR)

What You’ll Bring Must-have: • 2–3+ years of experience in SDR, BDR, or outbound sales • Experience in SaaS, technology, or B2B sales is preferred • C1+ English, both written and spoken • Native or fluent Spanish • Strong communication and discovery skills • Confidence with cold calling and high-volume outbound activity • Ability to quickly identify buying intent and qualify prospects • Resilience and persistence — comfortable with rejection and consistent follow-up • Experience using CRM systems such as Pipedrive, HubSpot, Salesforce, or similar • Strong organizational skills and attention to data accuracy • Proactive and comfortable using AI tools to improve productivity • Self-motivated and able to work independently in a remote environment • Availability to work hours aligned with North American Eastern Time (ET)

What You’ll Do • Prospect and engage potential customers through cold calls, emails, and outbound sequences • Identify and qualify leads based on ArboStar’s ICP and qualification criteria • Connect with business owners and key decision-makers in the tree care industry • Conduct effective discovery conversations to understand prospects’ needs and pain points • Clearly communicate ArboStar’s value proposition and relevant use cases • Handle common objections and move qualified prospects toward a demo • Schedule qualified demos for Account Executives • Follow up consistently with prospects throughout the sales process • Maintain accurate lead information and activity in Pipedrive CRM • Collaborate closely with the Sales team to improve lead quality and conversion • Use AI tools such as ChatGPT or Claude to improve prospecting, personalization, research, and outreach efficiency • Continuously improve call and email quality based on feedback and QA results How Success Will Be Measured Your performance will be evaluated based on: • Demos booked per month • SQL-to-demo conversion rate • Show-up rate for booked demos • Cold call volume and connect rate • CRM hygiene and data accuracy • Call and email QA score • Overall lead quality and contribution to the sales pipeline

Nice to Have • Experience selling B2B SaaS or vertical SaaS • Experience with field service software • Experience selling to the tree care, landscaping, or arboriculture industry • Experience with sales engagement tools such as Outreach, Salesloft, or similar • Previous experience conducting outbound campaigns in both English and Spanish • Experience selling into North American markets