Growth / Performance Marketer

WHAT WE'RE LOOKING FOR Must-have • 2+ years running paid media campaigns with real budget, and results you can explain with numbers. • Demonstrable command of Meta Ads and Google Ads: campaign structure, audiences, creatives and bidding • A metrics mindset: CAC, LTV, CPL and ROAS are part of your daily vocabulary, and you can tell a campaign that brings leads from one that brings customers. • Hands-on with measurement tooling: GA4, Meta Business Manager, Google Tag Manager and a disciplined UTM convention. • Strong writing: ad copy, landing copy and clear briefs for freelancers. In this role, writing is half the job. • AI as your default way of working (ChatGPT, Claude or equivalent) for creatives, copy, analysis and research, with the judgment to review what they produce. • Real autonomy: nobody will assign you daily tasks. We agree on goals and you decide how to get there. • English for reading platform documentation, case studies and release notes. • Commercial judgment: understanding that the goal is pipeline, not traffic.

WHAT YOU'LL DO • Plan, launch and optimize Meta Ads, Google Ads and TikTok Ads campaigns with your own budget. • Own acquisition metrics (CPL, CAC, conversion to demo and to customer): measure them, report them and act on them. • Manage content freelancers (UGC, explainer videos, posts): briefs, calendar, feedback and quality control. • Build and optimize landing pages and conversion flows: offer, copy, form and follow-up. • Experiment with emerging channels: ChatGPT Ads, answer-engine optimization (AEO) and whatever comes next. • Set up and maintain tracking: pixels, conversion events, UTMs and attribution. What isn't measured doesn't get optimized. • Run organic and brand presence: LinkedIn, product content and customer stories. • Work directly with the founder on positioning, messaging and how we frame the offer.

Nice to have • B2B or SaaS experience, with sales cycles that don't close in one click. • TikTok Ads and vertical / UGC content. • SEO and answer-engine optimization: showing up in ChatGPT, Perplexity and Google AI Overviews answers. • Prior experience coordinating freelancers, agencies or content vendors. • Automation and no-code (Zapier, n8n, Make) or CRM ownership (HubSpot or equivalent). • Basic video editing or design, enough to iterate on creatives without waiting on anyone.