Braze Solutions Lead

Requirements • Significant hands-on and consulting experience with Braze • Experience managing enterprise Braze implementations or mature Braze environments • Strong knowledge of lifecycle marketing, CRM, personalization, segmentation, and cross-channel engagement • Experience with customer data, event tracking, identity management, and consent management • Working knowledge of APIs, SDKs, webhooks, JSON, SQL, and data pipelines • Experience leading technical teams, agencies, vendors, or implementation partners • Ability to translate business needs into technical solutions and delivery plans • Strong communication, stakeholder-management, and decision-making skills

Key Responsibilities • Lead discovery sessions to understand client goals, requirements, challenges, and existing technology environments • Assess Braze implementations and recommend improvements to architecture, processes, integrations, and platform usage • Design scalable solutions for lifecycle marketing, personalization, and cross-channel customer journeys • Define integrations between Braze and customer data platforms, data warehouses, analytics tools, applications, and APIs • Establish standards for events, user attributes, identity management, segmentation, consent, testing, and releases • Translate business requirements into technical designs and implementation plans • Guide developers, specialists, agencies, and implementation partners • Review technical work and ensure solutions are secure, reliable, maintainable, and scalable • Advise clients on complex campaigns, Canvases, triggers, and communications across email, push, in-app, SMS, webhooks, and Content Cards • Partner with client data and engineering teams to define and validate accurate, reliable data flows • Identify platform risks and advise clients on performance, documentation, vendor coordination, and support escalations • Recommend reusable solutions, automation opportunities, and continuous platform improvement

Nice to have • Braze certification or equivalent expertise • Experience with customer data platforms, cloud data warehouses, reverse ETL, and analytics tools • Familiarity with mobile and web SDKs, email deliverability, cloud platforms, and privacy requirements • Experience with global, multi-brand, or multi-workspace Braze environments